Person holding a tap handle pouring beer into a glass


(December 13, 2018) Memphis, TN - Craft beer brewery, Grind City Brewing Company recently selected independent creative shop, Myndshift as its first agency-of-record.

Myndshift will be tasked with handling a range of responsibilities, including creative, media, brand identity development, packaging, digital, and communications, among other tasks.

Grind City Brewing Company President, Hopper Seely, shares the reasons for the decision matter-of-factly. “When we had to decide who would handle our business, Myndshift proved their value right from the start. Sure, they have the creative chops. But what set them apart was their ability to offer keen insights that will benefit our brand for the foreseeable future. That got our attention.”

“With the rise in popularity of craft beer brewing, the opportunities for breweries who can differentiate themselves are tremendous. So we’re excited to be able to help Grind City tell their story. Which is, namely, their passion for brewing great tasting craft beer, and building strong communities,” says Jeffrey White, Chief Creative Officer of Myndshift. “It’s truly a unique story. One we believe will reverberate across this city, and beyond. As you might imagine, we’re extremely excited for the opportunity and for what’s ahead.”

Myndshift’s first work for the client is expected to launch late first quarter, or early in the second quarter of 2019.

Memphis-based Grind City Brewing Company brews a line of great-tasting, high quality craft beers. Their commitment to providing customers with the very best drinking experience, and to building great community is second to none. And it’s evidenced, not only in the time and attention they put into making great tasting craft beer, but in the fact that a portion of every beer’s proceeds goes to non-profits helping communities in need.

Myndshift is an integrated, advertising and marketing agency that works with its clients to craft experiences and campaigns their companies need to thrive. The firm offers a broad range of services to brands that includes consulting, creative campaign development, strategy, identity development, package design, media, direct mail, social and PR.



For more information‚ contact:

Public Relations Team
Myndshift Integrated Advertising & Marketing
press@myndshiftadv.com



 

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