Spreading craft beer goodness

In the face of fierce competition‚ Grind City Brewing Company launched their brewery in 2019. As their agency partner, we’re charged with developing a distinctive‚ ownable brand for the brewery and its growing list of beers. As well as a social media and digital strategy for the launch and beyond.

Capabilities: Brand Identity‚ Package Design‚ Store Signage‚ Retail Merchandise‚ Environmental‚ Social Media Strategy‚ Promotions‚ Sales Collateral‚ Email Marketing‚ Vehicle Graphics‚ Print Advertising‚ Out-of-Home

Photo of a can of Soulbier

When Grind City teamed up with the University of Memphis to market Tiger Tail‚ their new Craft Malt Liquor‚ we revamped our original design to be more representative of the new partnership. We also crafted promotional materials that let fans choose the can design that would ultimately appear on store shelves.

To help the brewery pivot to home delivery and curbside pickup during the height of the COVID-19 pandemic‚ we crafted an Instagram campaign that extolled the virtues of enjoying the brewery’s craft beer from the comfort of home.

“Myndshift’s work has been critical to our success. Their commitment to our business‚ and to maintaining the highest level of creativity‚ has helped move our brand and business forward. We’re fortunate to have them as partners.”

Hopper Seely
President‚ Grind City Brewing Company


Get in touch.

Memphis Office
2095 Exeter Road
Suite 8236
Germantown‚ TN 38138
(901) 308-4429

Atlanta Office
P.O. Box 7136
Douglasville, GA 30154
(770) 580-3457

Chicago Office
1020 S. Park Drive
Flossmoor, IL 60422
(312) 970-0856