Paying tribute to a Memphis icon

When Jones and Tuggle looked to reinvigorate their brand‚ we took on the challenge; while remaining true to the spirit of a firm whose founding father played a vital role in the fight for civil rights. In a nod to their founder‚ we crafted an oversized wordmark that highlights the firm’s confidence in its proud heritage. Then paired it with a color palette that characterizes the understated nature of the management team.